Mark Penn
Author
Language
English
Description
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.
Mark Penn has boldly argued that the future is not shaped by society's broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling...
Author
Language
English
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping...
Author
Publisher
Simon & Schuster
Pub. Date
2018.
Language
English
Description
Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.
"Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but...