From the Book - 4th edition.
Websites and content marketing
Search engine optimization (SEO): the art and science of driving traffic to your website
Social media marketing: what you need to know before you start
Identity before community: why most companies fail at social media marketing
Facebook: king of the social media jungle
Twitter: conversation, engagement, and sharing
LinkedIn: the social media platform for professionals
The many flavors of social media
Social advertising: Facebook ads, sponsored tweets, and more
Video: a powerful social medium
Crafting a social media policy for your organization
A final word on social media: tools for attracting even more business.
