Permission Marketing: Turning Strangers into Friends, and Friends into Customers
(eAudiobook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Physical Description
2h 0m 0s
Format
eAudiobook
Language
English
ISBN
9780743519953
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Seth Godin., Seth Godin|AUTHOR., & Seth Godin|READER. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers . Simon & Schuster Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Seth Godin, Seth Godin|AUTHOR and Seth Godin|READER. 1999. Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers. Simon & Schuster Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Seth Godin, Seth Godin|AUTHOR and Seth Godin|READER. Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers Simon & Schuster Audio, 1999.
MLA Citation, 9th Edition (style guide)Seth Godin, Seth Godin|AUTHOR, and Seth Godin|READER. Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers Simon & Schuster Audio, 1999.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | a72d2caf-3e5f-983e-0395-62c517711af0-eng |
---|---|
Full title | permission marketing turning strangers into friends and friends into customers |
Author | godin seth |
Grouping Category | book |
Last Update | 2024-05-15 02:00:54AM |
Last Indexed | 2024-05-25 05:08:34AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Apr 21, 2024 |
Last Used | May 5, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 1999 [artist] => Seth Godin [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/sas_9780743519953_270.jpeg [titleId] => 11634710 [isbn] => 9780743519953 [abridged] => 1 [language] => ENGLISH [profanity] => [title] => Permission Marketing [demo] => [segments] => Array ( ) [duration] => 2h 0m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Seth Godin [artistFormal] => Godin, Seth [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Seth Godin [artistFormal] => Godin, Seth [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 1.99 [id] => 11634710 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media. [url] => https://www.hoopladigital.com/title/11634710 [pa] => [subtitle] => Turning Strangers into Friends, and Friends into Customers [publisher] => Simon & Schuster Audio [purchaseModel] => INSTANT )