"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma,...

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective,...

Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers...

Your brand's story can't be concocted by a marketing team or agency, bubbling into some witches' brew. It must be uncovered by revealing your brand's most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story. In Everyone is an Influencer, Kelly Keenan, Founder of Brand Story Experts, unlocks the...

From award-winning director Ben Affleck, it reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense...

Bestselling author and marketer Ryan Holiday calls certain works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with successful businesses and creators, as well as interviews with the minds...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend-"one of the leading minds in the world of branding" (NPR)-explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." -Nassim Nicholas Taleb, author of The Black Swan "Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." -Robert B. Cialdini, author of Influence Why is...