Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when...

A young graphic designer fresh out of college in the summer of 1961, Happy has just landed his first job at a wacky advertising firm filled with eccentric creative artists. Everything is going great until Happy is assigned to design a newspaper ad recruiting participants for an experiment in the Yale Psychology Department. Happy can't resist responding to the ad himself. Little does he know that the experience will devastate him, forcing a reexamination...

An introduction to the fundamentals of digital graphic design and desktop publishing.

Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

"For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders' perspective on some of the most iconic design work of the twentieth century. The authors look back on and analyze some of their most important and compelling projects, from the creation of New York magazine to redesigns of such publications as Time, Fortune,...