"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...

Examines the role of violence in the history of the United States and discusses the extent of the violence portrayed in the mass media and its influence on the society as a whole.

Discusses how such problems as terrorism, child abuse, natural disasters, violence in sports, and hate crimes are reported in the media and some things that individuals can do to address these problems.