""There are books that are suitable for a million people, others for only a hundred. There are even remedies--I mean books--that were written for one person only...A book is both medic and medicine at once. It makes a diagnosis as well as offering therapy. Putting the right novels to the appropriate ailments: that's how I sell books." Monsieur Perdu calls himself a literary apothecary. From his floating bookstore in a barge on the Seine, he prescribes...

"Throughout history up until present, many cultures have traditionally experienced the effects of verifiable healings, along with hexes, curses, witchcraft, voodoo, and other mysterious phenomena. These effects-many of which were elicited by unscientificmeans-were brought about by the beliefs and lore of the society. Even today, pharmaceutical companies use double- and triple-blind randomized studies in an attempt to exclude of the power of the mind...