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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their...
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English
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American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2023]
Language
English
Description
"From the bestselling author of Linchpin and Tribes comes a new challenge to leaders of all stripes The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity...
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Español
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Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...
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Español
Description
El marketing está por todas partes. Lo encontrarás en tus primeros recuerdos, en la ropa que vistes, en lo que comes, y será obvio cuando salgas a la calle. Toda la vida has estado inundado de marketing.
Lleva tanto tiempo entre nosotros que lo damos por hecho. Ni siquiera nos percatamos de su existencia. No nos damos cuenta de lo que está pasando ni de la manera en la que nos está cambiando.
Pero ha llegado la hora de hacer algo más con el...
Author
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Español
Description
El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.
Las...
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English
Description
Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering,...
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English
Description
Are You Ready to Raise a Ruckus?
You're probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?
Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So...
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English
Description
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out...
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe...
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English
Description
It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Every generation sees a fundamental change in the way we organize to do work. From Frederick Taylor's classic Principles of Scientific Management (1914) to Henry Ford's assembly line, from The Organization Man (1956) to In Search of Excellence (1982), our businesses reflect the times in...
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English
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Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.
Author
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English
Description
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
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English
Description
"Here's what's missing: Instigation. Initiative. The forward motion that breathes life into an organization and teaches us what works. We're waiting for the one who explores, creates and makes a ruckus. We need you to poke the system and see what happens, to learn from it, to adjust and to repeat. Your organization has everything it needs; the plant, the brand, the people, everything. Except-- The only thing missing is your ability to provoke, instigate...